Despite the tariffs imposed by US President Donald Trump in 2025, a majority of Americans are keeping their holiday spending on Christmas gifts unchanged. According to a survey conducted by QuestionPro for LendingTree, 55% of respondents do not plan to reduce their budgets for festive presents, while 45% acknowledge that the tariffs have impacted their purchasing decisions. The survey included responses from 2,032 US residents and was conducted between December 10 and 15, 2025.

The results suggest that tariffs have only a limited effect on consumer behavior, even though most gifts in the United States are produced domestically or contain imported components. Despite the overall rise in prices for everyday goods, holiday spending remains a priority for most American families. However, the fact that 45% of consumers have cut back on expenses represents a significant segment, suggesting an uneven impact of tariffs across income groups and regions.

Data reveals that the tariffs have had a bifurcated effect. While most consumers continue to spend as usual, certain demographic groups are more sensitive to rising prices. This division may reflect disparities in financial stability and the ability to absorb higher costs.