Zombie brands: breathing new life into legendary logos
In a world of oversaturated marketing, creating a new brand from scratch comes with astronomical costs, while the risk of failure remains critically high. This is why venture funds and tech giants are turning their attention to "zombie brands" — companies that have maintained significant recognition but have lost market share or gone bankrupt. Reviving these legends allows them to instantly capture the loyalty of older generations and the curiosity of Zoomers, for whom retro aesthetics have become a new form of authenticity.