The forecasts of financial analysts regarding the online clothing and footwear retail market imply that the companies of this trading segment will be able to increase their profit to $305 billion by 2018 (from $128 billion in 2013). Consumers are increasingly using the Internet to buy manufactured goods, clothing and footwear. This is not surprising, given the enormous workload of modern man. Interesting was another thing: the retail of these goods is strongly affected by selfie.

Today, the phenomenon of "fast fashion", or "fashion for emission" is gaining momentum. It consists in the fact that the leading sellers of clothing sell expensive things along with very cheap ones, which, as they say, is not a shame to throw away. Here, the link to selfie is such that women who usually take pictures of themselves do not want to show the same outfit on different photos. They want to update the wardrobe more often, and therefore, they look for things that are not expensive.

The first trend is consistent with the other - many want to have beautiful designer accessories, but not overpay. Then the service of renting things you like comes to the rescue. Companies, offering bags, dresses and jewelry for rent, are available in many major cities. Renting a thing you like, as a rule, is several times cheaper than buying a new one.

The following trend can be referred to as self-shopping. Those who like to take photos of themselves, often post their photos on the social network with a detailed description of the brand or store where clothes or shoes were bought. Here the effect of the recommendation is triggered: as a rule, it is the words of friends and relatives in the choice of the brand that 70% of consumers trust. Retailers here also did not stay aloof. For example, the online stores Asos and Zappos are deliberately pushing for uploading photos to their customers' social networks, and the American retailer of glasses Warby Parker is sure that the promo "Post a photo on Facebook - get an advice from our stylist" caused sales to soar exponentially (up to 200%).

And at last the most widespread for today is a purchase of things on social networks. A huge number of people doing selfie, pushes producers and sellers to find new solutions that allow buyers to fork out. A similar decision was the appearance of the "Buy" button in Pinterest and Instagram. Now, thanks to this button, users can purchase the things pictured in the photos.